SHOPPERS GOING TO GREAT LENGTHS TO
FIND THE BEST BACK-TO-SCHOOL DEALS
~ New Survey Results
Reveal Cost-Conscious Parents Sticking to a Budget ~
August 2011
(REDMOND, WA) -- With
the average family spending more than five hundred dollars
on back-to-school shopping, prudent price shopping is
key to keeping costs low.
As a result, parents are investing
more time scouring for the best deals in town. A recent
survey commissioned by Microsoft Bing revealed that
eighty-seven percent of parents are price comparing
multiple stores and websites, with more than half admitting
that price outranks value, style and brand when it comes
to back-to-school purchases.
Without the right deals, many
parents indicated they will decrease spending all together.
However, search tools like Bing can help reduce the
time spent on comparison shopping and decrease the stress
of back-to-school shopping while helping parents save
their hard-earned money.
A few tips to help parents
save money and time on back-to-school shopping include:
-
Shop Online by Category: Expedite your shopping
experience with tools that serve as an all-in-one
shopping resource organized by category, making
the products you want easy to find.
-
Price Compare on the Go: Tools like Bing
Mobile Deals aggregate the top deals in your area,
including deals from Groupon, Living Social and
Tippr, and give users access to more than 200,000
local coupons in more than 14,000 cities in the
U.S. These tools are designed to stretch budgets,
keeping more money in people's pockets.
-
Leverage Friends Shopping Lists and Reviews:
Sixty percent of people surveyed said they wouldn't
buy a computer without input from a friend. Tools
where you can find product comparisons and reviews,
like Bing Shopping, also allow you to share your
shopping lists with your Facebook friends, so you
can rest assured your items are friend-approved
before making the big purchase.
Going back to school doesn't
have to be a stressful experience. With a few simple
tips, you can make the back-to-school transition more
efficient, less of a hassle and easier on your wallet.
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