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Consumer Confusion Over Nutrition Information

May 2008

Stations, the following is a news announcement. Suggested lead in 3, 2, 1…

(INTRO)

There is a large appetite for information about the relationship between food and health, yet almost half of Americans think the information out there is confusing and conflicting according to the new the International Food Information Council's Annual Food and Health Survey. The survey has found "diet disconnects" exist between what people say they want to do to improve their diet and health, and what they actually do.

Sue Borra, registered dietitian and president of the IFIC Foundation, says there is a great need for clear and practical nutrition information.

(BORRA)

FOR THE THIRD STRAIGHT YEAR WE'VE FOUND MOST AMERICANS WANT TO LOSE WEIGHT, BUT CAN'T TELL YOU HOW MANY CALORIES THEY SHOULD BE CONSUMING ON A DAILY BASIS. THAT'S A DISCONNECT. THIS NEW DATA ON FOOD CONFUSION TELLS US MANY AMERICANS ARE TRYING TO REACH THEIR HEALTH GOALS WITHOUT UNDERSTANDING AND BEING ABLE TO USE HEALTH AND NUTRITION INFORMATION.

(CLOSE)

For more information on the Food and Health survey, visit IFIC.org.

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