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Dr. Lawrence Susnow, President and Chief Medical Officer of NewCrop, LLC

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WITH JUNE 30 DEADLINE FOR FEDERAL INCENTIVES LOOMING, PHYSICIAN ADOPTION OF E-PRESCRIBING STILL LAGS

~ Despite Money on the Table, Less Than 50% of U.S. Doctors Utilize the Web to Prescribe Drugs ~

June 2011

(June, 2011, Sugarland, TX) - A doctor's scrawl of a prescription on a small piece of paper may soon be a thing of the past, if the combination of looming federal incentives payments and consumer demand work their magic in the medical marketplace. But right now, the one-two punch of money on the table and patient requests have resulted in still less than half of all physician's offices using the safe and efficient process of ePrescribing.

Under the Medicare Improvement for Patients and Physicians Act of 2008 (MIPPA), a doctor's office will receive a 1% bonus payment from the federal government if it sends ten ePrescriptions by June 30, 2011 and another 1% bonus if there are 25 such prescriptions by December 31, 2011. Conversely, a physician will be subject to a Medicare payment penalty of 1% in 2012 and 2013 if the office chooses not to meet these upcoming deadlines.

According to veteran physician Dr. Lawrence Susnow, who practiced internal medicine and geriatrics for 20 years before starting NewCrop, a provider of ePrescribing systems, finds prescribers can confirm prescription benefit information prior to sending an e-prescription, eliminating the need for the pharmacist to verify those details. And because there is no handwriting for the pharmacist to interpret, there is less potential for error caused by similar-sounding drug names.

Though ePrescribing is growing rapidly, only 44 percent of large physician practices and 42% of small and mid-sized practices have adopted ePrescribing to date. Medical doctors with the highest ePrescribing adoption rates are cardiologists (49%) and family practitioners at (47%).

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