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Investing Cash for the Most Return

January 2008

Stations, the following is a news announcement. Suggested lead in 3, 2, 1…

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Recent stock market volatility has many Americans wondering whether to move cash into the stock market or hide it under their mattress. While stuffing cash into your mattress may sometimes feel like the best route, people can realize financial gains if they make informed decisions.

Jarrett Lilien, president of E*TRADE FINANCIAL, says consumers should do their homework about where to park their cash.

(LILIEN)

THE AVERAGE CHECKING AND SAVINGS ACCOUNTS YIELD LESS THAN A THIRD AND A HALF PERCENT RESPECTIVELY. BIG BANKS HAVE LONG TAKEN ADVANTAGE OF AMERICANS' INERTIA WITH THEIR IDLE CASH. PEOPLE SHOULD LOOK AT CASH - TRANSACTIONAL OR SAVINGS - AS THEY WOULD ANY OTHER INVESTMENT, WITH AN EYE TOWARD GROWTH. OUR HIGH YIELD SAVINGS ACCOUNT OFFERS EIGHT TIMES THE NATIONAL AVERAGE, OR AN ADDITIONAL $225 A YEAR ON A $5,000 BALANCE. AS FOR CHECKING, CONSUMERS SHOULD KNOW THERE ARE ACCOUNTS THAT REALIZE EIGHTEEN TIMES THE NATIONAL AVERAGE AND PROVIDE AUTOMATIC ATM FEE REFUNDS NATIONWIDE.

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For more information, visit www.etrade.com.

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