SHADES OF GREEN THIS HOLIDAY SEASON
~ PlanetGreen, Discovery's
soon-to-be launched 24/7 eco-lifestyle network and its
sister website, Treehugger.com provide tips for buying
green this holiday season ~
November 2007
This holiday season, PlanetGreen,
Discovery's soon-to-be launched 24/7 eco-lifestyle network
and its sister website, Treehugger.com, are seeing "shades
of green" for the holidays. Fronted by eco-model and
environmentalist, Summer Rayne Oakes, the campaign will
be mobile, online and on air, and is centered around
how to buy green gifts for the folks in your life.
Unfortunately, most gift giving
and holiday preparation tends to contribute to waste.
TreeHugger.com understands that most of us aren't willing
to give up the joys of the season, and has created a
comprehensive resource to help folks along. TreeHugger.com's
2007 Green Gift Guide is jam-packed with 180 eco-friendly
yet stylish gift ideas, tips and resources to address
how to incorporate more eco-friendly practices and gift-giving
into the holidays.
With content provided in categories
for the different kinds of people in your life, Treehugger's
editors will take it a step further to do all the guess
work for you - providing suggestions within each category
for a whole range of greenies - from dark to light green.
This is a simple but very useful and unique approach
to green gift giving. In addition to products, the guide
will feature tips and resources.
The categories for the buying
guide are:
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For the Activist
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For the Geek
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For the Person Who Has Everything
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For the Animal Lover
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For the Green-Thumbed
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For the Pint-size
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For the Do-It-Yourselfer
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For the Jetsetter
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For the Yoga Fiend
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For the Epicurean
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For the New Parent
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For the Fashionista
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For the Outdoors Lover
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When it launches, Discovery
PlanetGreen will be one-of-a-kind network with 24-hour
programming dedicated solely to living a green lifestyle.
Beginning in 2008, this channel will be the first 24-hour
green channel in the United States. The network, expected
to debut in over 50 million U.S. homes, will be dedicated
to the highest quality programming for a green lifestyle.
The network's content will provide entertaining, authentic
and quality information for such categories as eco-design,
organic food and green architecture.
Check out the guide at www.treehugger.com/giftguide
and read more about all of its green goodness!
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