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Copyright 2012
News Generation, Inc.

 

 

Brendon Lynch, Chief Privacy Officer, Microsoft

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PUTTING YOUR BEST DIGITAL FOOT FORWARD

~ Microsoft Encourages Individuals to Examine Their Online Reputation and Offers Tips to Start the New Year with a Healthy, Productive Online Profile ~

January 2012

(Redmond, WA) -- Technology is a big part of our day-to-day lives and the number of device options continues to grow. As we all do more online, from responding to emails and texts, making online purchases, clicking the "like" and "retweet" buttons on web pages, or uploading photos, or other content, it's important to know how these things contribute to your online reputation.

While 91 percent of people have done something to manage their profile, only 44 percent of adults actively think about the long-term consequences their activities have on their online reputation. In observance of Data Privacy Day, Microsoft is helping people put their best digital foot forward, offering some tips to ensure a healthy, productive online profile:

  • Conduct your own "reputation report" from time to time. Search your name in Bing and other search engines and evaluate if these search results reflect the reputation you'd like to share with the world. Microsoft's research found that 37 percent of adults never do this.

  • If you're job hunting, applying to schools, or looking for new insurance or a loan, keep in mind that your image online can impact decision makers. Currently, 57 percent of adults think about taking steps to keep their work and personal profiles private, however, 17 percent of adults shared information online that was intended to remain private.

  • Adjust your privacy settings so you can enjoy all the benefits of social media/social networking and maintain your desired level of privacy. Facebook, Twitter, LinkedIn and other social networking sites offer a range of privacy settings. Microsoft's research found 49 percent of adults do not use privacy settings on social networking sites. Kids rank slightly better, but 45 percent do not use them.

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