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Marcus Rayner, Executive Director, New Jersey Lawsuit Reform Alliance

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ASSESSMENT ON ATTITUDES OF SMALL BUSINESS OWNERS AND OPERATORS IN NEW JERSEY

~ Small Business Owners Say Current Business Climate Is Bad But Maybe It Will Get Better ~

October 2011

(Trenton, NJ) – For the last several years, New Jersey residents have suffered under a poor economic climate with overall unpredictability and a constant threat of job losses. In a time like this, our legislative leaders must find ways to create jobs and move the state forward economically without defaulting to harmful solutions, like raising taxes on already strained citizens.

According to the New Jersey Lawsuit Reform Alliance Business Opinion Survey, conducted weekdays from August 16 through August 31, 2011, very few respondents feel positive about New Jersey’s business climate over the past five years. With only two percent saying it is excellent, and 13 percent good, most see the climate as fair at 41 percent or poor at 43 percent. There is little difference regionally; urban and exurban businesses are a little more positive at 19 percent excellent/good for both, while suburban businesses are more negative, with 11 percent giving an excellent/good rating.

There are few differences by industry as well. Clearly, New Jersey businesses feel that the general business climate is bad at this time. Asked whether they think the business climate will get better over the next five years, businesses seem cautiously optimistic, with 41 percent suggesting it will get better, while 24 percent say it will get worse, and 31 percent see no change ahead. Retail and service businesses are most optimistic, with 43 and 42 percent saying things will get better, while only 33 percent of construction businesses see things improving. Suburban-based businesses are more optimistic with 46 percent saying the climate will get better, while urban-based businesses are least optimistic, with only 35 percent expecting improvement.

Perhaps unsurprisingly, most respondents have a negative opinion of the state’s liability laws from the perspective of their businesses. Only 25 percent say New Jersey’s liability laws strike a good balance between consumers and businesses, while 50 percent say the laws favor consumers over businesses. Only 11 percent think the laws tend to favor businesses over consumers, while another 14 percent are not sure. Construction industry businesses are especially likely to say the laws favor consumers over business, with two-thirds taking this position.

The sample consists of telephone interviews with 543 business executives, managers and professionals in businesses operating within the state of New Jersey.

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