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Debbie Moak, Co-Founder of notMYkid

NATIONAL "BACK TO SCHOOL" CAMPAIGN LAUNCHED TO ADDRESS PRESCRIPTION AND ILLICIT DRUG ABUSE

~ notMYkid and Project 7th Grade Issue Family Tool Kit to Better Equip Parents and Children with Prevention Resources for "Back to School" Planning ~

August 2007

Phoenix, AZ - August, 2007 - The "Back to School" season has always been an exciting and sometimes stressful time for parents and children. But, the modern threats posed by potential abuse of illicit, and increasingly prescription, drugs has made this tradition even more daunting in recent years. To help parents prepare and communicate with their children and provide a safe and drug free school year, Project 7th Grade, a national drug prevention program of the non-profit organization, notMYkid, has developed a "Back to School" tool kit for parents.

The tool kit will help parents equip their children with not only the traditional resources of backpacks, notebooks, pens and other standard staples for the start of the school year, but also the means to avoid ever trying or abusing drugs. Project 7th Grade serves as a national family-oriented prevention initiative that helps parents develop plans to communicate and maintain an early and ongoing dialogue with their children about the perils of substance abuse, incorporating home drug testing as a cornerstone of deterrence that gives kids an innovative means to say 'no' at an age when there is considerable peer pressure to use or abuse drugs for the first time.

The tool kit, available at www.notmykid.org and www.project7thgrade.org, is designed to help parents initiate these important and ongoing conversations with their children and includes a set of tips, conversation starters, and a sample "family drug prevention plan" that parents and children can develop together. Parents can also work with their local school districts and PTAs to request a Project 7th Grade seminar in their region to educate them in-person on drug abuse prevention.

Prevention experts agree that parents are the single most effective youth drug prevention method. According to a survey conducted by the Substance Abuse and Mental Health Services Administration (SAMHSA), kids who learn about the risks of drug abuse from a parent or guardian are significantly less likely to use drugs than kids who do not. Ongoing, honest discussions can serve as a way to teach children about the perils of drug use, help them find the best ways to turn down offers to try drugs and give parents insights into the peer pressures that kids face at school each day.

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