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Scott MacGuffie, Chair of the Vision Council's Sunglasses and Reader Division

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SOME IN U.S. FREQUENTLY FACE VERY HIGH OR EXTREME RISK OF UV EXPOSURE

~ Vision Experts Highlight Importance of Protecting Eyes from UV Damage ~

May 2011

(May, 2011, Alexandria, VA.) - Without protective measures, residents' eyes and skin in some U.S. cities are at very high or extreme risk of exposure to the sun's ultraviolet (UV) radiation at least one day out of every four. Yet despite the danger, less than one in three Americans makes the link between UV rays and eye damage.

With the approach of summer - the season when UV levels peak across the U.S., the Vision Council is releasing a new report about the importance of protecting eyes and the skin that surrounds the eyes. "Hidden Dangers of UV: Keeping Your Eyes Safe" explains the factors that exacerbate exposure risks, highlights forecasts that show the intensity of solar UV in cities across the country and offers tips for preventing vision problems that can be caused by UV exposure.

It's important for people to understand both how to shield their eyes from dangerous UV radiation and the UV intensity of the places they live. The report notes that many of the 58 cities for which UV levels are indexed by the National Weather Service have very high or extreme UV radiation levels more than 20 percent of the year.

The list of UV-intensive cities includes entries that may come as a surprise, such as Wichita, Boise, and Norfolk. From Cheyenne, Wyoming, to Oklahoma City, to Charleston, West Virginia, this type of UV intensity causes eyes real harm, including cancer, growths on the eyes and other serious conditions. Children are particularly vulnerable, because they tend to spend more time outside and because their eyes aren't able to filter UV rays as effectively as adults' eyes.

Wearing sunglasses or other eyewear that offer UV protection is the best way to shield the eyes from the sun. "Hidden Dangers of UV: Keeping Your Eyes Safe" details what consumers should consider when choosing eyewear.

The Vision Council has partnered with the U.S. Environmental Protection Agency's SunWise Program, an environmental and health education effort to teach children and their caregivers how to protect themselves and their vision from overexposure to the sun. To download a copy of "Hidden Dangers of UV: Keeping Your Eyes Safe" and a comprehensive list of sun-safe tips, please visit www.thevisioncouncil.org/sunglasses.

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